Marketing

Plymouth is rich with outstanding natural assets and has a powerful commercial innovation base. Yet these assets remain largely under valued and exploited, we have not yet reached our true potential in attracting investment and visitors. 

Marketing Plymouth more effectively will help that.

For Plymouth this will mean revealing the real, positive strengths of the city, rather than using spin. Our identity should be rich and varied, as free as the city itself, simply reflecting what is already out there.

Positively Plymouth provides an optimistic message for the city that encourages the city to embrace its strengths and its quirks. The visual identity is based on community reflections, by using imagery that is contributed entirely from the city.

The approach reflects the very best of Plymouth back to itself, while asking everyone to own and support the vision, giving everyone a part to play in promoting the city.

Explore this section to find out why you should support the city marketing programme.

There is plenty to be positive about and positively nowhere quite like it.