Why adopt

Positively Plymouth provides a way of talking about Plymouth that makes the most of its existing assets and strengths. It is designed to be adopted and used creatively throughout the Plymouth community.

It gives local businesses and other organisations the opportunity to quickly and creatively work with Plymouth’s marketing assets including photography, stories, design and endorsement logo.

For those organisations that engage with it the identity will create a stronger relationship between the city and the partner, giving them all a stake in the cities development.

Overtly linking these city stakeholders together in such a way strengthens everyone’s position.

Stakeholders can be seen in the context of a city that has a strong and positive impression of itself and, importantly, knows the direction it is heading in.

The Cities identity is infinitely improved by demonstrating the positives of the city through the real life behavior of its community. It is an improvement on the conventional way to promote a city which is a simplified and sanitized interpretation of its features.

Positively nowhere quite like it. Positively Plymouth.